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Come as you are

Come As You Are (CAYA) is a farm-based education program and non-profit helping teens navigate anxiety and depression. The program is housed on Blue Bee Farm in Charleston, North Carolina.

 

I created a brand identity to establish cohesion and assessed how the mission of CAYA could be brought to life through a website. Given the target audience and setting of the program, I chose bold, nature-based imagery that is easily recognizable, offering viewers to be immersed in the grounding properties of life in nature. The earth-toned color pallet and sans serif type reiterate the natural environment's simplicity in form. 

BrAND IDENTITY

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Kale Farm
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